Saturday, February 14, 2015

Valentines Day science: online dating


Happy Valentines Day!  To mark the day, I present the latest research from the University of Michigan about online dating, Mining big data for Cupid's arrows.
ANN ARBOR-Online dating has revolutionized the way people look for love.

About a third of all people who were single at some point in the last 10 years have used dating websites, and a quarter of those have married or entered long-term relationships.
My wife and I are among those people.  We didn't meet at an online dating site, but we ran into each other later at one and that was a critical factor in our getting together.

Back to the study.
University of Michigan research breaks new ground on how people make romantic choices by analyzing troves of data from a major online dating site.

Perhaps it's fitting that the first step to unraveling how people screen options, think and act when looking for romance online comes from a marriage of sorts between marketing and sociology.
For the key findings, watch the video, Deal-Makers and Deal-Breakers in Online Dating.

University of Michigan research breaks new ground on how people make romantic choices by analyzing troves of data from a major online dating site.
This research attracted the attention of WXYZ, which interviewed one of the researchers for University of Michigan online dating study.


The bottom line is that a profile must include a photo to get attention.  For specifics about making a photo more attractive and other online dating tips, read Data can tell you how to up your online dating game at Vox.  That article includes findings from a whole range of sources, not just the University of Michigan study.

The Sunday entertainment entry will also celebrate today, as I plan on covering "Fifty Shades of Grey."

Once again, Happy Valentines Day!

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